Events & Marketing Specialist

About the Role

We are looking for an experienced and proactive Events & Marketing Specialist to lead the full spectrum of event coordination, project management, and marketing for our internal event initiatives across Australia and online.

This role is pivotal to our brand and growth strategy, as events are one of our most significant marketing channels. You will be responsible for planning, executing, and reporting on both sponsored and self-hosted events, ensuring a strong return on investment and creating meaningful connections with clients, partners, and industry stakeholders.

Ideal Candidate (Must Have Experience)

• Proven experience in events coordination/project management (preferably in financial services, professional services, or B2B).
• Strong marketing skills, with a focus on event promotion, lead generation, and email marketing.
• Proficiency in Asana or other project management tools.
• Experience in managing and improving marketing systems and processes (HubSpot, project management tools, asset libraries).
• Comfortable working across cross-functional initiatives, not limited to events.
• Excellent organisational and project management skills, with attention to detail.
• Strong analytical skills with the ability to report on ROI.
• Excellent communication skills (verbal and written).Excellent communication skills (verbal and written).
• Based in Cebu but can work in a hybrid setup with stakeholders across Australia and the Philippines.

Tasks and Responsibilities

Event Planning & Coordination

• Own the full lifecycle of event strategy, planning, and execution — from initial concept
• Manage end-to-end coordination of major Sponsored Industry Events (200+ attendees), such as the Better Business Summit and FAAA Congress.
• Organise Self-Hosted & Promoted Events (30–50 attendees) in collaboration with partners across key Australian states (e.g., Planner to Practice for Financial Planners, Broker to Business / Mortgage Brokers Edge for Mortgage Brokers).
• Deliver Online Events & Webinars that engage prospective and existing clients.
• Oversee Group Recruitment Interviews, ensuring seamless execution.
• Use Asana to manage event workflows, timelines, and deliverables.
• Handle event logistics including supplier management, venue negotiations, catering, travel arrangements, and on-the-ground execution.
• Oversee production elements (e.g., run sheets, AV coordination, visual assets, event branding).
• Coordinate internal resource planning and staff involvement across teams (sales, training, ops) to ensure event objectives
• Develop and maintain scalable systems, templates, and checklists to streamline execution and knowledge transfer.
• Manage event budgets, tracking costs against approved allocations.
• Capture and coordinate post-event outputs (photos, videos, feedback, lead data) for downstream use in marketing and reporting.

Marketing & Lead Nurturing

• Develop and execute marketing campaigns to drive event attendance.
• Build and grow VA Platinum’s email subscriber database.
• Implement post-event lead nurturing initiatives to convert attendees into qualified opportunities.
• Support content development (Linkedin) across channels (event assets, campaigns, internal comms).
• Maintain and optimise marketing systems and workflows (HubSpot, Asana, Canva, shared drives, trackers).

Reporting & ROI

• Track, measure, and report event ROI to the Marketing Manager and Head of Growth.
• Provide insights and recommendations for the continuous improvement of the event strategy.

Stakeholder Engagement

• Collaborate with key partners, aggregators, and licensees to maximise event reach and impact.
• Strengthen VA Platinum’s position as a trusted partner within the Mortgage Broking and Financial Planning industries.
• Liaise with internal teams (sales, operations, training) to align marketing/event activity with business goals.
• Coordinate with external suppliers and contractors (e.g., videographers, designers, venues).